Usage of personalization in digital marketing channels U.S. 2020

Published by
Christopher Ross
,
Jul 11, 2025
In a survey concluded in March 2020, gauging the use of personalization among marketers in the United States, it was found that
**
percent of responding marketers were using personalization in e-mail marketing, compared to
**
percent who were using personalization in mobile apps. Website personalization was used by
**
percent of survey participants.
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Digital channels in which personalized communication is used in the United States as of March 2020

CharacteristicShare of respondents
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Showing entries 1 to 9 (9 entries in total)
Statistic: Digital channels in which personalized communication is used in the United States as of March 2020

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Release date

April 2020

Region

United States

Survey time period

February 20 to March 27, 2020

Number of respondents

302 respondents

Method of interview

Online survey

Supplementary notes

88 percent of respondents were located in the United States.
Question: In which of the following channels are you using personalization?

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